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Bershka

Trendsetting Retail Design for Bershka at Dubai Mall
A Dynamic Space for Bershka’s Bold Fashion
At Bershka’s store in Dubai Mall, we designed an energetic and modern retail environment that reflects the brand’s youthful and fashion-forward identity. Known for its trendy clothing and accessories, Bershka’s space needed to be as vibrant and cutting-edge as the collections it houses.
Urban-Inspired Layout with Open Flow
We embraced an open-plan layout, allowing customers to easily navigate the store and explore the latest trends. The design blends raw, industrial elements like exposed concrete and metal with contemporary finishes, creating a trendy urban atmosphere that speaks to Bershka’s youthful demographic.
High-Impact Visual Merchandising
Custom-designed display units and strategically placed lighting were key to showcasing Bershka’s seasonal collections. Bold colors, sleek shelves, and graphic elements enhance the visual appeal of the store, inviting customers to engage with the fashion pieces. Digital screens and interactive displays add a modern touch, amplifying the in-store experience.
Casual and Comfortable Fitting Zones
The fitting rooms are designed with comfort and style in mind, featuring casual seating, full-length mirrors, and soft lighting. These areas offer a relaxed environment where shoppers can try on outfits in a space that reflects the dynamic vibe of the store.
A Stylish Space for Trendsetters
Our design for Bershka at Dubai Mall aligns with the brand’s commitment to trendsetting fashion. The space combines industrial chic with sleek, modern elements, creating an immersive shopping experience that resonates with the brand’s bold and youthful spirit.